Research on different pricing strategy in dual channel under the circumstance of electronic commerce

被引：0
|
作者：
Liu, Zhiqiang [1 ]
Wu, Fanfan [1 ]
Ren, Xiangyang [1 ]
机构：
[1] School of Economics and Management, Hebei University of Engineering, Han Dan, 056038, China
来源：
International Journal of Multimedia and Ubiquitous Engineering | 2014年 / 9卷 / 06期
关键词：
The rapid development of computer network technology and electronic commerce bring a series of convenience to the people but also brings a lot of problems. At the same time; these new computer technologies have forced many enterprises to reconstruct their distribution channels by adding the electronic channel. In the real life; the conflict between the network channel and traditional channel is an important problem. Supply chain has formed a network in real life and cyber work. In this paper; we consider the problem of optimal decision of supply chain and discuss the pricing strategy of manufacturers in the Stackelberg leader follower strategy and the Bertrand strategy respectively. Finally; we analyze the equilibrium price and profit of two strategies. The result shows that a fixed pricing strategy for retailers and manufacturers is not always advantageous with the changing of product price of manufacturer. The first part is the research status and related problems. The second part is the establishment of the model and the analysis of and pricing strategy. The last part is the experimental analysis and conclusion. © 2014 SERSC;
D O I：
10.14257/ijmue.2014.9.6.29
中图分类号：
学科分类号：
摘要：
引用
收藏
页码：301 / 313
相关论文
共 50 条
  • [1] A Hybrid Firm's Pricing Strategy in Electronic Commerce Under Channel Migration
    Kauffman, Robert J.
    Lee, Dongwon
    Lee, Jung
    Yoo, Byungjoon
    INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, 2009, 14 (01) : 11 - 54
  • [2] Decision-making analysis on the choice of distribution channel strategy under E-commerce circumstance
    Zhao Li-qiang
    Guo Ya-jun
    Wang Dang
    PROCEEDINGS OF 2007 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE & ENGINEERING (14TH) VOLS 1-3, 2007, : 103 - 108
  • [3] Research on Competitive Mechanism of Pricing in Electronic Commerce
    Jiang, Guoyin
    WISM: 2009 INTERNATIONAL CONFERENCE ON WEB INFORMATION SYSTEMS AND MINING, PROCEEDINGS, 2009, : 630 - 634
  • [4] Pricing Strategy of Dual Channel Supply Chain under Asymmetric Information
    Zhou Yongwei
    Fan Hehua
    INTERNATIONAL JOURNAL OF SECURITY AND ITS APPLICATIONS, 2016, 10 (11): : 89 - 98
  • [5] Research on models of pricing based on coordination and Bertrand game under electronic commerce
    Li, Lijun
    Yu, Liping
    Huang, Xiaoyuan
    ICIM 2006: PROCEEDINGS OF THE EIGHTH INTERNATIONAL CONFERENCE ON INDUSTRIAL MANAGEMENT, 2006, : 554 - 558
  • [6] Research on the Pricing Strategy of Manufacturer's Dual Channel under the Closed-loop Supply Chain
    Liang Xiaohao
    Huang Zuqing
    2017 13TH INTERNATIONAL CONFERENCE ON COMPUTATIONAL INTELLIGENCE AND SECURITY (CIS), 2017, : 423 - 426
  • [7] Pricing Strategy of the Social Commerce under Networks Externality
    Yao, Zhong
    PROCEEDINGS OF 2013 INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND SYSTEMS MANAGEMENT (IEEE-IESM 2013), 2013, : 896 - 900
  • [8] The Analysis of Retail Channel Equilibrium Structure under E-commerce Circumstance
    Zhao Liqiang
    Wei Lifeng
    LEMLID: 2008 NORTHEAST ASIA LOGISTICS ENGINEERING AND MODERN LOGISTICS INDUSTRY DEVELOPMENT, PROCEEDINGS, 2008, : 59 - 63
  • [9] Research on Dynamic Pricing Model of Electronic Airplane Ticket in Electronic Commerce
    Guo, Zhe
    Kaku, Ikou
    Tang, Jiafu
    Wang, Dingwei
    Liu, Shixin
    CCDC 2009: 21ST CHINESE CONTROL AND DECISION CONFERENCE, VOLS 1-6, PROCEEDINGS, 2009, : 2935 - +
  • [10] Research on Recommended and Comparative Strategy of Electronic Commerce
    Jiang, Hongtao
    PROCEEDINGS OF THE 2016 4TH INTERNATIONAL EDUCATION, ECONOMICS, SOCIAL SCIENCE, ARTS, SPORTS AND MANAGEMENT ENGINEERING CONFERENCE (IEESASM 2016), 2016, 22 : 1096 - 1099
12345