Enabling smartphone push notifications: the effect of a framed opt-in request

被引：0
|
作者：
Gavilan, Diana [1 ]
Avello, Maria [2 ]
机构：
[1] Research Unit - ESIC University, Facultad de Ciencias de la Información, Universidad Complutense de Madrid, Avda. Complutense s/n, Madrid,28040, Spain
[2] Department of Marketing, Facultad de Ciencias Económicas y Empresariales, Universidad Complutense de Madrid, Madrid, Spain
来源：
International Journal of Mobile Communications | 2022年 / 21卷 / 01期
关键词：
55;
D O I：
10.1504/ijmc.2023.127386
中图分类号：
学科分类号：
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页码：1 / 18
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