The dark side of the metaverse: The role of gamification in event virtualization

被引：0
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作者：
Flavián, Carlos [1 ]
Ibáñez-Sánchez, Sergio [1 ]
Orús, Carlos [1 ]
Barta, Sergio [1 ]
机构：
[1] Department of Marketing Management and Market Research, University of Zaragoza, Zaragoza, Spain
来源：
International Journal of Information Management | 2024年 / 75卷
关键词：
This study was supported by the Spanish Ministry of Science; Innovation and Universities under Grant PID2019–105468RB-I00 and FPU18/02037; European Social Fund and the Government of Aragon (METODO Research Group S20_23R and LMP51_21 ). We extend our gratitude to the company Imascono Art S.L. for their commitment to this project and for providing the platform utilized in this research;
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