Rebranded Reality: How AR Brand Experience impacts Brand Equity

被引：0
|
作者：
Mitrović, Ksenija [1 ]
Spajić, Jelena [1 ]
Milić, Bojana [1 ]
Bošković, Dunja [1 ]
Lalić, Danijela [1 ]
机构：
[1] University of Novi Sad, Faculty of Technical Sciences, Trg Dositeja Obradovica 6, Novi Sad, Serbia
来源：
Tehnicki Vjesnik | 2024年 / 31卷 / 05期
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页码：1438 / 1447
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