Let's do something about newsprinting pricing! Or not

North American newsprint producers are in the process of pushing prices from an unusually deep trough, adjusted for inflation. Although prices have risen by more than 10% from the cyclical bottom, several newsprint companies are struggling financially. Without vastly improved product management and a new way of pricing the product, producers and consumers alike face a world in which paper suppliers are increasingly unable to supply quality products at a low cost.