Methodology for the monetary evaluation of service platforms.

被引：0
|
作者：
Hartner F. [1 ]
Kerker S. [1 ]
Bodendorf F. [1 ]
Kirchner M. [1 ]
Uebler M. [1 ]
Franke J. [1 ]
机构：
[1] Erlangen, Germany
来源：
ZWF Zeitschrift fuer Wirtschaftlichen Fabrikbetrieb | 2021年 / 116卷 / 01期
关键词：
D O I：
10.1515/zwf-2021-0018
中图分类号：
学科分类号：
摘要：
In order to be able to implement industrial services independent of time and location, digital, data-based services are increasingly being offered on online platforms. This article presents a methodology for the monetary valuation of different functionalities of service platforms, which also includes additional platform-specific effects, such as value co-creation. Users of the methodology receive a calculation tool that considers not only savings for the platform operator in interactions but also the added value for the customer. © 2021 Carl Hanser Verlag. All rights reserved.
引用
收藏
页码：91 / 95
页数：4
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