Innovation and development of ideological and political education in colleges and universities in the network era

The advent of the Internet era has brought tremendous changes to people's way of life and work, and its convenience and efficiency have promoted the rapid development of the society. However, the openness and dissemination of the Internet also have some negative effects, especially for ideological and political education in colleges and universities, its negative effects are quite significant. Through ideological and political education, students can correct learning attitude, cultivate good ideological and moral character, guide students to establish the correct values, outlook on life, moral values. How to carry out effective innovation of ideological and political education in colleges and universities in the network era and realize the advancement of ideological and political education has become a major problem facing colleges and universities at present. This paper makes a special study on the innovative strategies of ideological and political education methods in colleges and universities in the network era. © The Author(s) 2021.