Enhancing New Media Communication through Digital Health Innovations

The rapid advancement of digital health technologies offers a unique opportunity to enhance the effectiveness and reach of new media communication. This paper focuses on how digital health concepts can be integrated into new media platforms, characterized by their openness, virtualization, integration, and precision. We examine the types of new media communication and analyze the information ecosystem and ecological factors that influence the dissemination of digital health information. Through an ecological similarity analysis, we compare natural ecosystems with the science and technology communication ecosystems, across system structures, characteristics, and phenomena. To specifically assess the impact of new media in promoting digital health concepts, we developed a system dynamics model for new media communication. This model facilitates the analysis of system foundations, the sensitivity of new media communication influences, and the patterns of change in feature quantities of information technology tools. Our findings indicate that an 80% increase in the perceived usefulness of information can enhance the influence of new media communication by 6%. Conversely, an 80% decrease in information usefulness results in a 4% reduction in its influence compared to normal conditions. The role of the information subject as the main participant in new media is emphasized; their influence on information dissemination is significantly associated with their interests, and they play a more critical role than both the volume of information usefulness and the environmental influence of information. This study underscores the potential of new media as a powerful platform for the widespread adoption and effective communication of digital health initiatives. © 2024, Journal of Commercial Biotechnology. All rights reserved.