Spatiotemporal Behavior of Tourists in Upland Tourism Area based on Multi Source Data

With the increasing demand of tourists for leisure and entertainment tourism, upland tourism area has become one of the most popular tourism destinations. Applying the emerging and efficient track recording method to dig the dynamic spatio-temporal behavior characteristics and constraints of tourists in upland tourism area at a small scale is particularly important for the route design of upland tourism area and the optimization of upland tourism products. It will also provide suggestions for deepening development and scientific management of upland tourism area. Taking Enshi Grand Canyon in Enshi Prefecture, Hubei Province as an example, this study combines GNSS track and location photo data from "six feet" platform with the scenic spot road network drawn by GIS online map and the POI data obtained from BigMap. This paper selects the conceptual model of GNSS track rasterization to express the temporal and spatial behavior characteristics of tourist tracks in Enshi Grand Canyon, attempts to explore the differences of temporal and spatial behavior characteristics between other types of tourism areas, summarizes the behavior characteristics of upland tourism area, and reveals the influencing factors of behavior characteristics through network comments and travel notes. The results show that: ① At the level of month and season, the tourist behavior in Enshi Grand Canyon is at the peak in May. The holiday effect is obvious, and short holiday tour is preferred. The behavior trajectory of tourists in off and peak seasons has no agglomeration, and the number of tourists in peak seasons is unstable which is mainly affected by climate conditions; ② The tourist behavior trajectory reaches the peak at 11 to 14 o'clock, the tour ends earlier than other types of scenic spots, and the interest points of tourists are in the well-known spot; ③ In terms of spatial distribution characteristics, the trajectory concentration of Qixingzhai scenic spot with a single path is strong controlled by temporal and spatial factors, and its behavior trajectory density is higher than that of Yunlong Difeng scenic spot; ④ All the tourists tend to take pictures in high-quality scenic spot, but there are differences in its distribution for men and women. Men's photographing behavior is mostly in polygon and linear distribution, while women's photographing behavior is mostly in point distribution. This paper tries to explore the temporal and spatial behavior of tourists in upland tourism area with new data and methods, in the hope of promoting high quality and continuous development of upland tourism areas. © 2022, Science Press. All right reserved.