Research on the equilibrium pricing of online car-hailing and taxi services considering the waiting time

被引：0
|
作者：
Zhao D. [1 ]
Yang J. [1 ]
Li Z. [2 ]
机构：
[1] College of Management and Economics, Tianjin University, Tianjin
[2] College of Management, Tianjin University of Technology, Tianjin
来源：
Xitong Gongcheng Lilun yu Shijian/System Engineering Theory and Practice | 2020年 / 40卷 / 05期
基金：
中国国家自然科学基金;
关键词：
Online car-hailing service; Price strategy; Regulation strategy; Sharing economy; Taxi service; Waiting time;
D O I：
10.12011/1000-6788-2018-2092-13
中图分类号：
学科分类号：
摘要：
In view of competition between the online car-hailing service and taxi service, this paper uses the waiting time to characterize the service quality that affects the demand and considers two scenarios, i.e., the service quality of online taxi service is higher or lower than that of taxi service, in order to explore the condition of coexistence of the two services and the equilibrium pricing. The result shows that the two services can coexist with a higher differentiation when the total network externality is positive. While, when the total network externality is negative, the two services can coexist without other constraints. This paper also uses numerical examples to analyze the influence of the factors such as the waiting time of the online car-hailing service on the consumer surplus and the coexistence condition of the two services. In addition, this paper characterizes the taxi drivers' profit in the competitive market based on the reference dependence theory. And it proposes the regulation policy of the online car-hailing service according to the difference of service quality. The conclusion provides several managerial implications for pricing and regulation strategy of the online car-hailing service. © 2020, Editorial Board of Journal of Systems Engineering Society of China. All right reserved.
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收藏
页码：1229 / 1241
页数：12
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