Intergenerational knowledge sharing in sustainable tourism: social learning theory perspective

Sustainable tourism development is a long-term, multi-generational endeavor. Although Generation Z (Gen Z) may be prepared to move forward, they would require support from past and future generations. Guided by social learning theory (SLT), the objective of this study is to investigate the experiences of Gen Z when they engaged in intergenerational knowledge sharing about sustainable tourism with older generations via a phenomenological approach. Three major themes were extracted: information asymmetry and knowledge credibility; liabilities and responsibilities; and urgency and initiatives. These themes captured divergent information sources, debates on current issues, and different perspectives on sustainable tourism development between different generations. Overall, this study contributes by connecting the literature on intergenerational knowledge sharing with sustainable tourism. This study provides insights for policymakers on how they could empower Gen Z to inspire and influence older generations on sustainability in tourism.