CYBERSECURITY SKILLS: PROTECTING THE INTEGRITY OF DIGITAL CAMPAIGNS AND BRAND REPUTATION

In Ecuador, cybersecurity in digital marketing campaigns and brand reputation are critical aspects in the digital era. The research aims to develop cybersecurity marketing strategies for advertising companies in Macas, Ecuador. A mixed methodology is employed to obtain a detailed understanding of the topic, combining quantitative and qualitative techniques. The results show a diversity in the transparency of data protection practices in advertising agencies, highlighting the need for clear standards in information security. The lack of clarity in data protection communication between companies and agencies underlines the need for improvement. The importance of safeguarding, understanding and applying data security measures in business relationships. Emphasizes the need to improve security and communication practices in the marketing and advertising industry.