Major sporting events, corporate social responsibility, and the value of sports-listed companies

被引：0

作者：

Chen, Zhengqiang ^{[1
]}

Ying, Hua ^{[2
]}

Chen, Qiaoyan ^{[1
]}

机构：

[1] Zhejiang Tongji Vocat Coll Sci & Technol, Coll Gen Educ, Hangzhou 310000, Peoples R China

[2] Zhejiang Coll Sports, Dept Phys Educ, Hangzhou, Peoples R China

来源：

FINANCE RESEARCH LETTERS | 2024年 / 69卷

关键词：

Major sporting events; Corporate social responsibility (CSR); Sports-listed companies; Market valuations; MARKET VALUE;

D O I：

10.1016/j.frl.2024.106060

中图分类号：

F8 [财政、金融];

学科分类号：

0202 ;

摘要：

This study explores the interconnection among major sporting events, corporate social responsibility (CSR), and the valuations of sports-listed companies. Sporting events now serve as global engagement platforms beyond mere competition. Through a mixed-methods approach including literature reviews, quantitative financial analyses, and qualitative CSR strategy explorations, this research examines how companies' involvement in such events and their CSR initiatives influence their overall values. The study aims to uncover the relationships between sporting events, CSR practices, and market performances of sports-related firms, offering valuable insights for businesses, policymakers, and investors navigating the complexities of sports, CSR, and corporate valuations.

引用

页数：9

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