Selective catalytic conversion of ammonia to nitrogen is an effective method for reducing ammonia emissions from both stationary and mobile sources. In this study, CeO2-based catalysts (M/CeO2, M = Co, Cu, Fe, Zr) were synthesized using the sol-gel method and subsequently tested on a simulated gas experimental platform to assess their performance in NH3 selective catalytic oxidation (NH3-SCO). Results showed that Co/CeO2 and Cu/CeO2 catalysts exhibited high ammonia oxidation activity at respectively low temperatures, with T-50 196.8 and 229.5 degrees C, and T-90 239.2 and 292.1 degrees C. However, it was observed that while Co/CeO2 displayed poor N-2 selectivity, Cu/CeO2 demonstrated good N-2 selectivity. The superior catalytic performance of Cu/CeO2 and Co/CeO2 catalysts compared to Fe/CeO2 and Zr/CeO2 can be attributed to their distinct interactions with Ce. Subsequent characterization experiments were conducted to elucidate these interactions. BET and SEM analyses revealed that all M/CeO2 catalysts possessed a typical mesoporous structure. XRD and XPS results indicated that the primary phase of each catalyst was CeO2, and the incorporation of M transition metals did not alter the cubic fluorite structure. The interaction between the M metal and Ce varied, impacting the Ce3+ content on the catalyst surface, which in turn influenced oxygen species adsorption and ammonia oxidation activity. H-2-TPR and Raman spectroscopy analyses demonstrated that M metal incorporation shifted the CeO2 reduction peak, thereby altering reduction properties and affecting oxidation performance. In particular, the Co-metal composite shifted the reduction peak to a lower temperature, thereby enhancing the reduction properties and indirectly increasing oxidation activity.