Design of NiNiGou Cultural and Creative Products Based on KANO-AHP-QFD

To promote the innovative inheritance of China's national intangible cultural heritage - HuaiYangNiNiGou and improve user satisfactionwith NiNiGou cultural and creative products, we design a NiNiGou's cultural and creative product that can meet user needs. Firstly, through research, user's needs for NiNiGou's cultural and creative products are discovered and divided into three latitudes: vision, function, and emotion. The Kano model is used to attribute the user's needs and screen out the key user needs, then use the AHP method to calculate the weight value of each requirement. Finally, use QFD theory combined with expert opinions to map user demand information into specific design elements and sort them according to their importance. According to the design elements, the design practice of an interactive NiNiGou book that meets the needs of users is completed. The research method combined with Kano-AHP-QFD can accurately and effectively obtain user needs, and the designed NiNiGou cultural and creative products are more scientific and reasonable, providing new ideas for the innovative development of NiNiGou. For other intangible cultural heritage products Innovative design research also has certain reference significance.