Zoom Boom or Bust? Understanding Post-Pandemic Interest in Facial Plastic Surgery via Google Trends

Using Google Trends and Joinpoint regression analysis, this study found an increase in public interest for facial plastic procedures that persisted beyond COVID-19 associated lockdowns in contrast to body plastic procedures. These findings lend support for the "Zoom Boom" as a real phenomenon related to increased attention to one's face as one would expect similar sustained increase in interest for body plastic procedures if the findings were merely due to increased time and disposable income.image