Transitioning to a Low-Carbon Lifestyle? An Exploration of Millennials' Low-Carbon Behavior-A Case Study in China

The Sustainable Development Goals (SDGs) have set the agenda for 2030, calling for collective global efforts to deal with climate change while seeking a balance between economic development and environmental protection. Although many countries are exploring emission reduction paths, mainly from government and corporate perspectives, addressing climate change is also an individual responsibility and requires public participation in collective action. The millennial generation constitutes the current workforce and will be the leaders in climate action for the next 30 years. Therefore, our study focuses on the Chinese millennial generation, conducting in-depth semi-structured interviews with 50 participants in qualitative research to explore their low-carbon lifestyles, the barriers, and enablers in switching to a wider range of low-carbon lifestyles. There are three main results: (1) Based on our study samples, there is an indication that Chinese millennials have a positive attitude towards transitioning to a low-carbon lifestyle. Women demonstrate a stronger willingness to adopt low-carbon behaviors in their daily household activities compared to men. However, their involvement in governance in the context of transitioning to a low-carbon society is limited, with most women assuming execution roles in climate action rather than decision-making positions. (2) Millennial's low-carbon life transition is accompanied by technological innovation and progress. However, this progress brings some new forms of resource waste, and reasonable policy-making is essential. (3) Personal economic interests and the satisfaction of their consumption needs will drive millennials to reduce carbon emissions in their daily lives, but it requires the guidance of reasonable policy-making and synergies among various stakeholders. This research will help policymakers better understand the current status and potential issues related to people's low-carbon actions, enabling the formulation of more rational guiding policies. It can also help other stakeholders learn about millennials' demands and take more effective collective action toward carbon reduction.