A COMPARISON OF THE TRADITIONAL AND ONLINE MEDIA AUDIENCES IN SPAIN

被引:2
|
作者
Cea-Esteruelas, Nereida [1 ]
机构
[1] Univ Oberta Catalunya, Barcelona, Spain
来源
PROFESIONAL DE LA INFORMACION | 2016年 / 25卷 / 03期
关键词
Cybermedia; Internet; Online media; Digital media; Audience; Newspapers; Radio; Television; INTERNET; AGE;
D O I
10.3145/epi.2016.may.04
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
This study is a comparative analysis of traditional media audiences and their digital extensions. The purpose of the analysis is to determine if there is a relationship between the audience of a newspaper, radio, or television and that of its digital counterparts. In order to explore if there is a relationship between online and traditional audiences, a quantitative analysis is carried out by applying the Pearson correlation coefficient to the audience information obtained from the General media survey (EGM, Estudio general de medios). The results show that a correlation does exist between online and traditional audiences in the types of media analyzed (Pearson's r = 0.682).
引用
收藏
页码:351 / 357
页数:7
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