INSIGHTS OF ROMANIAN WINE PRODUCERS' BUSINESS AND THEIR INVOLVEMENT IN WINE TOURISM

The aim of this research paper is to explore the business framework of the Romanian wine making sector. In the analysis were considered factors that have an influence on the performance of the legal entities such as the professionals working in the sector, winery profile, the dimension of the vineyards holding etc. The research was conducted using the survey method divided in three sections, first was to point out the profile of the winery's employees, while the second part reveals data regarding the winery and organization. Finally, the third part is focused on the wine tourism activities that are performed within the wine cellar. The results of this study were analysed with the cross tabulation method for nominal variables that showed the dependence between winery type and dimension of the vineyards holdings. Moreover, the wineries perspective has been investigated in regard to the main reasons that encourage them to expand the wine making business to wine tourism. Finally, in the last part of the analysis the reasons that restrain the producers from expanding their wine making business to wine tourism were revealed.