Market research and information research guide for start-ups (in Germany)

The number of innovation-orientated start-ups in Germany has been declining in recent years. A common reason for the failure of start-ups is that there is no market demand for the products and services on offer and too little attention is paid to this issue. However, market research is an important prerequisite for successful business start-ups. Therefore, an information research guide for market research is presented, which contains a methodical and structured procedure and shows the individual areas of investigation in the market research process. The information research guide is based on extensive practical and theoretical experience from the university and consultancy environment. It is supplemented by a literature and information resource search in university libraries in Silicon Valley, which successfully support their students regarding start-ups in a variety of ways from the beginning of their studies.