Multimodal Genealogy: The Capitol Hill Riot and Conspiracy Iconography

The Capitol Hill riots on 6 January 2021 were an event of great importance not only because of their political and legal impact, but also because they allowed everyone to observe the symbols, images, masks, and other signs that were displayed in front of the cameras of many journalists and eyewitnesses. The iconography displayed on that occasion should not be dealt with as an extemporary invention but considered the result of a process of semantic and narrative accumulation produced in online and offline interactions. This article seeks to outline a theoretical-methodological framework of contemporary conspiracy images as multimodal forms of communication. Starting with images collected on Capitol Hill along with a corpus of online conversations that occurred on platforms such as Gab, in particular, between 2016 and 2021, examples of the dynamics of constitution of conspiracy images and their genealogy will be provided.