Liked to death: the impacts of social media and photography on biodiversity

The advent and everyday prominence of social media has fuelled a rise in nature tourism and photography to share experiences online. This is increasingly resulting in disturbance to natural environments and causing a range of direct and indirect impacts to native species. We highlight the key negative impacts of social media on biodiversity and determine which characteristics predispose some taxa to a greater threat from social media than others. Direct disturbances arising from social media use include behavioural and physiological impacts, such as disruptions to breeding and feeding and increased predation risk. The use of call playback, drones and baiting of animals for photographs also have a range of negative impacts. Other direct impacts include the capture and handling of animals for photographs and damage and trampling to plants. Indirect impacts include the spread of diseases and increased poaching of flora and fauna. We advocate for the instigation of codes of ethics and tighter controls around the use and promotion of flora and fauna on social media. We propose a framework that considers species most at risk from social media activities, especially those that are rare, sessile and have restricted ranges.