SELECTIVE EXPOSURE, TRUST IN MEDIA AND TOLERANCE TO SHARING DISINFORMATION

Based on data obtained through a national urban survey (N = 1159), this study contributes to clarifying the relationship between selective exposure, trust in the media and tolerance to sharing misinformation in the context of the presidential elections in Colombia during 2022. The findings suggest that there is a greater probability of consuming ideologically related media in the case of television, newspapers and digital magazines, but not with radio media. Furthermore, selective exposure increases media trust as well as tolerance to sharing misinformation. Finally, the data suggest that selective exposure along with greater trust in the media may be two factors that increase tolerance to sharing misinformation. These results contribute to the discussion about the role of political ideology in media consumption in the global south and raise a new paradox: the coexistence of trust in the media with tolerance for false or inaccurate information that can affect democracy.