The moral foundations of responsible business: Using computational text analysis to explore the salience of morality in CSR communication

被引：1

作者：

Eisele, Olga ^{[1
]}

Brugman, Britta C. ^{[1
]}

Marschlich, Sarah ^{[1
]}

机构：

[1] Univ Amsterdam, ASCoR, Nieuwe Achtergracht 166, NL-1018 WV Amsterdam, Netherlands

来源：

PUBLIC RELATIONS REVIEW | 2024年 / 50卷 / 02期

关键词：

CSR; Morality; Automated text analysis; Moral foundations theory; CORPORATE SOCIAL-RESPONSIBILITY; INFORMATION; ENGAGEMENT; COMPANY; NEWS;

D O I：

10.1016/j.pubrev.2024.102453

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Morality is an integral part of Corporate Social Responsibility (CSR). However, the academic debate so far has mostly stated the importance of morality from a purely theoretical perspective, without empirically assessing it. We, therefore, draw on the moral foundations dictionary to conduct an automated content analysis of corporations' (N = 277) annual CSR reports (N = 5010) over a period of 22 years. Looking into Germany, the United Kingdom, and the United States, we investigated morality salience, differences across sectors, countries, and over time as well as the association of morality with different stakeholder groups. Results inform the broader debate on CSR and morality and highlight avenues for future research.

引用

页数：16