Research on University Education Innovation in the Big Data Era

The advent of the era of big data has provided a rare opportunity for the development of my country's college education, but also brought certain challenges. The changes in the era of big data have had a profound impact on the educational concept of college education and the cognition of college students' ideas and concepts. The media and new technologies are of great significance to the improvement of the mechanism of my country's higher education system and the advancement of education. The article elaborates on the elements of higher education innovation in the era of big data, and analyzes the problems existing in the current educational innovation mechanism of my country's colleges and universities. From the perspective of innovative education concepts, adhere to personalized services, build an efficient big data platform, and establish a high-quality professional team, the establishment of a multi-level education evaluation system and other aspects put forward targeted and operable countermeasures.