A Pilot Study on the Opportunities and Challenges among SME Tourism in the Heritage Food Industry in Kota Kinabalu, Sabah

被引：0

作者：

Asby, Putriku Nuraishah Khairanni ^{[1
]}

Ramli, Adilah Md ^{[2
]}

Marzuki, Kamarul Mizal ^{[1
]}

Afrizal, Teuku ^{[3
]}

机构：

[1] Univ Malaysia Sabah, Fac Business Econ & Accountancy FBEA, Kota Kinabalu, Sabah, Malaysia

[2] Univ Malaysia Sabah, Fac Food Sci & Nutr FSMP, Food Anthropol & Gastron, Kota Kinabalu, Sabah, Malaysia

[3] Univ Diponegoro, Fac Social & Polit Sci, Semarang, Jawa Tengah, Indonesia

来源：

ENVIRONMENT-BEHAVIOUR PROCEEDINGS JOURNAL | 2024年 / 9卷 / 27期

关键词：

Opportunities; Challenges; SME Tourism; Food Heritage;

D O I：

10.21834/e-bpj.v9i27.5652

中图分类号：

X [环境科学、安全科学];

学科分类号：

08 ; 0830 ;

摘要：

Study based on small and medium entrepreneurs (SME) shows that tourism has increased since 2019. However, the involvement of Tourism SMEs in the food heritage industry still needs to be improved. A qualitative research design was proposed to investigate the matter, and a pilot study was initiated. This paper aims to understand opportunities in the heritage food industry and explore the challenges. Tourism SMEs of food heritage producers are the informants to understand their business. This pilot study was done to help researchers gain first-hand experience with the settings and data collection to strengthen their confidence in executing the research.

引用

页码：191 / 197

页数：7

共 9 条

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