E-Learning for SMEs

This study was aimed to investigate the advantages and disadvantages of the e-learning system and distinguish the concepts of e-learning and distance education. The study population included 40 managers from five contact centers, 20 of which comprised a control group that did not undergo specialized training. The companies under consideration were representatives of the Russian domestic market and did not operate abroad. As a result of the experiment, the average number of sales of managers who underwent training increased by 20% in relation to the previous period. In the control group, the number of sales remained the same. In this regard, the introduction of gamification in particular, and e-learning as a whole, can be deemed a useful strategy to improve organizational activity not only in big companies but also in SMEs.Moreover, taking into account the lower cost of online education compared to traditional learning courses, web-based training remains an excellent alternative for SMEs since expenses on its implementation will be fully paid off by the received profit. © 2020. All Rights Reserved.