Research on the Visual Appeal of Paper Packaging Design

The packaging of a product is not only a container for holding goods, but is also a means of promoting the product. The packaging design can significantly affect the sales of goods. This research examined the use of paper for packaging purposes. Then, taking the ginseng antler gift box of the Li Liangjibrand owned by Suzhou Tianling Chinese Herbal Medicine Co., Ltd. as the subject, the visual appeal of the paper packaging was studied. The results showed that paper-based packaging can integrate different themes through its structure, pattern, and text, and can fully highlight the characteristics of products to make them attractive. Paper has the advantages of being easy to adjust and print during the production of premium gift boxes and general gift boxes. ©2022 CRL Publishing Ltd.