The impact of strategic entrepreneurship and entrepreneurial marketing, entrepreneurship values on small and medium enterprises' performance: evidence from Saudi Arabia

In the current dynamic market environment, small and medium enterprises (SMEs) face the daunting task of competing against established players and navigating rapid change. Drawing upon the Resource Advantage Theory (R-A Theory), this paper tries to investigate the influence of strategic entrepreneurship (SE), entrepreneurial marketing (EM), and entrepreneurial value (EV) on small and medium enterprises SMEs' performance. The study uses a sample of 188 SMEs from Eastern Province of Saudi Arabia. SmartPLS 3 is a statistical technique employed for data analysis. The findings provide evidence that shows a significant and positive link between EM, EV, and SMEs Performance. On another hand, the link between SE and SMEs Performance was insignificant. This paper contributed to the knowledge on the significance of the effect of (SE), (EM), and entrepreneurial value on firm performance. The study concludes with a discussion on the implications and limitations in addition to the conclusion.