The path of optimizing and improving the teaching innovation ability of visual communication based on the SWOT model

With the rapid development of visual media industry and large talent shortage, the traditional teaching mode has failed to keep up with the update speed of visual media development, and it is an imperative trend to carry out teaching innovation, this paper focuses on the path of optimizing the innovation ability of teaching ability of visual communication profession based on SWOT model, using SWOT model method to analyze the system components, the strategic position of subject teaching, the matching point of subject teaching, discipline teaching strengths and weaknesses fuzzy comprehensive evaluation for analysis, through the SWOT model method and traditional method classroom teaching time performance comparison, the results show that the SWOT model method than the traditional method time performance, further analysis of the development trend of SWOT model in the teaching neighborhood in the past seven years, 2018-2019 has increased by 15%, the fastest growth, the future quality and efficiency of teaching will become better and better, which is beneficial to the development of China's education and talent pool, and is of great significance to the growth of China's national economy and the improvement of its international status. © 2023 Wenjing Xiong et al., published by Sciendo.