Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation (17 Apr, 10.1057/s41270-024-00309-y, 2024)

被引：0

作者：

Bordian, Mariia ^{[1
]}

Gil-Saura, Irene ^{[1
]}

Berenguer-Contri, Gloria ^{[2
]}

Ruiz-Molina, Maria-Eugenia ^{[1
]}

Marin-Garcia, Antonio ^{[2
]}

机构：

[1] Univ Valencia, POLIBIENESTAR, Avgda Dels Tarongers S-N, Valencia 46022, Spain

[2] Univ Valencia, Dept Mkt & Market Res, Valencia, Spain

来源：

JOURNAL OF MARKETING ANALYTICS | 2024年 / 12卷 / 03期

关键词：

Brand equity; Hotel size; Relational innovation; Revisit intention; Sustainable practices; Value co-creation;

D O I：

10.1057/s41270-024-00332-z

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The aim of this paper is to study the impact of sustainable practices and relational innovation on guests' perception of value co-creation and brand equity. Moreover, the existence of differences in the proposed relationships is analyzed by employing hotel size as a moderator. A sample of 391 hotel guests was collected utilizing a structured questionnaire. The relationships between the variables were examined using structural equation modeling. The results revealed the boosting effect of sustainable practices and relational innovation on value co-creation. In addition, it can be observed how value co-creation and brand equity enhance guests' response to revisit intention.

引用

页码：734 / 734

页数：1