INTERNATIONAL MARKETING AND PURCHASING OF INDUSTRIAL GOODS - FEATURES OF A EUROPEAN RESEARCH-PROJECT

被引：44

|

作者：

CUNNINGHAM, MT

机构：

来源：

EUROPEAN JOURNAL OF MARKETING | 1980年 / 14卷 / 5-6期

关键词：

D O I：

10.1108/EUM0000000004909

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：322 / 338

页数：17

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