A Study of Entrepreneurial Mindset through the Dual Sided Role as Service Seeker and Service Provider among University Students

The growth of entrepreneurship throughout the globe has forced policy makers to reconsider their plans. Universities have been pushed to change their missions and enforce their transition into entrepreneurial academia. When enterprise awareness is formed in students, they are preferably to develop entrepreneurial mindset and behave in enterprising and entrepreneurial ways such as to form new venture creation. Main question is, do our graduates possess the right entrepreneurial mindset to pursue entrepreneurship? This study explores the demand for services that enable such transitions from two points of view of service seeker and provider. A qualitative study was conducted among the undergraduate students in Universiti Teknologi Malaysia (UTM). The results shed light onto the mindset of students. The majorities are not recognizing themselves as creative and resourceful, and are still caught up in their student mindset and status-quo. However, there is small portion that had ideas to start their own businesses but still unclear. This finding helps the university to evaluate their entrepreneurial efforts.