ENTREPRENEURS' MOTIVATIONAL FACTORS: EMPIRICAL EVIDENCE FROM SERBIA

Entrepreneurs are playing a major role in the economy of each country on the planet. They contribute to national economies by starting up and running small and medium sized enterprises (SMEs), which make more than 95% of the total number of enterprises and which are providing jobs to more than 60% of all employees within each country. The significance of entrepreneurship for economic development oblige goverments and all other relevant institutions within each country to continue to facilitate its growth by all means necessary. In order to do this, these institutions need to be familiar with motives of entrepreneurs to start their own business. In this paper, results of empirical research concerning motivational factors of entrepreneurs in Serbia are presented. This research presents a continuation of serie of research on this topic which were conducted in several countries, by using the same methodological approach.