INNOVATIONS IN TELEVISION FIELD: TRANSITION TO THE DIGITAL TELEVISION

The article is about significance of innovations and innovative process. It is investigated that the development of the innovative activity acquires a great importance for management innovations at the enterprise; the pre-conditions of the innovative are determined and the innovative implementation to the telecommunication market are studied. The role of the digital television as a new type of broadcasting technology, where the transmission, processing and storage of television signal takes place in a digital form and the actuality of innovative introduction in the telecommunication market is proved. The article provides analyses of advantages of digital technology over the analogue one. It is proved that due to active innovative activity the achievement of the commercial success of the organization is possible.