MARKET SEGMENTATION BY MOTIVATION AND ATTITUDE

被引：10

作者：

CUNNINGHAM, WH

CRISSY, WJE

机构：

[1] UNIV TEXAS, AUSTIN, TX 78712 USA

[2] MICHIGAN STATE UNIV, E LANSING, MI 48823 USA

来源：

JOURNAL OF MARKETING RESEARCH | 1972年 / 9卷 / 01期

关键词：

D O I：

10.2307/3149620

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：100 / 102

页数：3

共 13 条

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[10]

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