PERCEIVED RISK AND ITS COMPONENTS - MODEL AND EMPIRICAL TEST

被引：319
|
作者：
BETTMAN, JR [1 ]
机构：
[1] UNIV CALIF, GRAD SCH MANAGEMENT, LOS ANGELES, CA 90024 USA
来源：
JOURNAL OF MARKETING RESEARCH | 1973年 / 10卷 / 02期
关键词：
D O I：
10.2307/3149824
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：184 / 190
页数：7
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