Antrhopological perspective of communication. A critic to mediatic communication

This article criticizes the so called 'mass communication' starting from a concept that goes back to its anthropological roots, resorting to the word and the memory as essential elements when it comes to defining what's human. From that instance we call anthropological, the communication would reproduce a civilizing model opposite to the destructive, dehumanizing and unethical tendencies of the hegemon capitalism. From the intersubjective communication, from the dialogue, from the acknowledgment and respect, restorative ways of being and doing would be stablished by the dominions that create the people, founding of social knowledge and technologies attached to life and the survival of the species. In a time when the media suffocates the everyday life and determine ways of relation and production and in particular the form of actuality, the peremptory need of subverting crystallized notions with concepts and practice that claim the community and good living emerges.