FORECASTING NEW PRODUCT MARKET POTENTIAL - COMBINING MULTIPLE METHODS

被引：3
|
作者：
THOMAS, RJ
机构：
来源：
JOURNAL OF PRODUCT INNOVATION MANAGEMENT | 1987年 / 4卷 / 02期
关键词：
D O I：
10.1016/0737-6782(87)90056-7
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：109 / 119
页数：11
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