CENTRALIZED AND DECENTRALIZED BUYING INFLUENCES

被引：5
|
作者：
BELLIZZI, JA
BELONAX, JJ
机构：
[1] COLORADO STATE UNIV, DEPT MKT, FT COLLINS, CO 80523 USA
[2] WESTERN MICHIGAN UNIV, KALAMAZOO, MI 49008 USA
来源：
INDUSTRIAL MARKETING MANAGEMENT | 1982年 / 11卷 / 02期
关键词：
D O I：
10.1016/0019-8501(82)90004-9
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：111 / 115
页数：5
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