Managing Intertextuality: Display and Discipline across Documents at a Korean Firm

This article addresses the social, material, and practical dimensions by which intertextuality is managed in a corporate setting. Managing intertextuality entails more than the circulation of entextualized fragments-it involves the everyday ways in which individuals come to negotiate with environments saturated and defined by textual objects. Based on fieldwork at a Korean brand consulting firm, I chart a range of ways that employees took different stances to intertextual practice-from how they defined relationships with their business partners to how they disciplined internal activities, even to how documents became "leaked" from within the office. This article advocates for a broader view of the practical and material dimensions of intertextuality, the diverse ways individuals can engage with texts, and the importance of considering intertextuality in the construction of managerial figures.