Strategy-as-practice research at a crossroads

Strategy-as-practice research is now entering its second decade with the same enthusiasm and openness that it had when it emerged at the beginning of the second millennium. This current decade is crucial for ensuring the development of strategy-as-practice research since further improvement and growth will depend on its capacity to channel or consolidate its promises and creative energies. In this essay, we seek to advance the following reflections on the future of strategy-as-practice research. First, the essay contrasts and compares the multiple meanings of "practice" in strategy-as-practice research. It then explores how the arguments of leading contributors have been combined to create a new knowledge project. Finally, it discusses the theoretical and methodological challenges that must be faced in the future of the perspective and provides some knowledge production avenues that could be used to consolidate its development.