COMPARATIVE MARKETING - THE 1ST 25 YEARS

被引：52

作者：

BODDEWYN, JJ

机构：

来源：

关键词：

D O I：

10.1057/palgrave.jibs.8490571

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：61 / 79

页数：19

共 50 条

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