THE EFFECTS OF REFERENCE PRICES IN RETAIL ADVERTISEMENTS

被引：108

作者：

BLAIR, EA

LANDON, EL

机构：

来源：

JOURNAL OF MARKETING | 1981年 / 45卷 / 02期

关键词：

D O I：

10.2307/1251665

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：61 / 69

页数：9

共 15 条

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[10] COMPARATIVE PRICE ADVERTISING CONTROVERSY - CONSUMER PERCEPTIONS OF CATALOG SHOWROOM REFERENCE PRICES [J].

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