GLOBALIZATION'S CULTURAL CONSEQUENCES

Globalization has been associated with a range of cultural consequences. These can be analyzed in terms of three major theses, namely, homogenization, polarization, and hybridization. The homogenization thesis proclaims that global culture is becoming stan-dardized around a Western or American pattern. While some evidence supports this view, the presence of cultural alternatives and resistance to Western norms suggests that polarization provides a more convincing picture of global cultural development. Global interconnection and interdependence do not necessarily mean cultural conformity. Culture, it seems, is harder to standardize than economic organization and technology. Yet the idea of polarization has its limits, too. The hybridization thesis argues that cultures borrow and incorporate elements from each other, creating hybrid, or syncretic, forms. Evidence to support this view comes mainly from popular music and religious life. The cultural consequences of globalization are therefore diverse and complex.