INTERPERSONAL COMMUNICATION IN MARKETING - OVERVIEW

被引：13

|

作者：

HULBERT, J ^{[1
]}

CAPON, N ^{[1
]}

机构：

[1] COLUMBIA UNIV, NEW YORK, NY 10024 USA

来源：

JOURNAL OF MARKETING RESEARCH | 1972年 / 9卷 / 01期

关键词：

D O I：

10.2307/3149602

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：27 / 34

页数：8

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