WHITE RESPONSE TO INTEGRATED ADVERTISING

被引：0
|
作者：
CAGLEY, JW
CARDOZO, RN
机构：
[1] UNIV MINNESOTA,SCH BUSINESS ADM,MINNEAPOLIS,MN 55414
[2] UNIV MINNESOTA,SCH BUSINESS ADM,MINNEAPOLIS,MN
[3] UNIV MINNESOTA,SCH BUSINESS ADM,CTR EXPTL STUDIES BUSINESS,MINNEAPOLIS,MN
来源：
JOURNAL OF ADVERTISING RESEARCH | 1970年 / 10卷 / 02期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：35 / 39
页数：5
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