TOWARDS THE USE OF FACTOR ANALYSIS FOR USER-CENTRIC EVALUATIVE RESEARCH IN INFORMATION SYSTEM

The potentials of factor analysis are summarily to reveal underlying factor structures, test the theory of analytic user-centric models, and demonstrate their causal relationships. Its common applicative types are: Exploratory, confirmatory and structural equation modelling techniques. This paper, underscores it basically due to its multidimensional and multivariate data analytic knack. Analytically, it manages the multidimensionality of user-centric data and yet presents replicable result. Therefore, our enthusiasm hopefully is to whet the appetite of IS researchers, particularly those that are engaged in user-centric evaluative research in a way that motivates them to pursue additional knowledge about the technique. However, this technique has matured in other related fields, such as: The Cognitive and Behavioural sciences, Human Computer Interaction and Psychology from where IS draws from in terms of userrelated studies. This is not yet the case in IS. An algorithmic like framework is therefore introduced, and its use to assess an IS with the purpose of underscoring the use of the FA methodology is reported in fulfillment of the aim of this paper. As a result, a measurement model is presented. The use of the FA technique is therefore recommended based on the degree of validity and reliability demonstrated by the model, which is significantly replicable.