The aim of this paper is to explain why we have conducted "Traffic Safety Education" in the Kagawa Prefecture during the past ten years so as to clarify the important factors for preventing painful traffic accidents in advance. To meet this aim, we firstly clarify the reason why we eventually decided to conduct "Traffic Safety Education" in the Kagawa Prefecture. In other words, the organization of powerful actors and/or leaders to cope with traffic accidents plays a very important role in "Traffic Safety Education." Then, we specifically describe the essential parts of our "Traffic Safety Education". In this respect, we have decided to select the following two aims: to reduce the number of traffic accidents, and to improve traffic manners, respectively. Thirdly, we evaluate various measures, such as teaching materials, teaching methods, and other activities of our "Traffic Safety Education" in detail. Lastly, we summarize the remaining tasks, which have been revealed so far, together with some concluding remarks. (C) 2011 International Association of Traffic and Safety Sciences. Published by Elsevier Ltd. All rights reserved.