This article intends to review the state of contemporary narrative, departing from a literary perspective and advancing toward its role and use in social sciences. After an initial distinction of the terms narration, narrative and narratology, the itinerary that goes from modern novel to digital narrative is showed, going through postmoderm novel and testimony writing. This first part ends by outlining the distinction between text-as-world and text-as-game. Then a reflection about the hybrid literary forms is proposed, to advance into the description of five mass media narratives: journalism, advertising, radio, television, and video. Then, the topics of eccentric narrations and dialogic criticism are developed. The last part is dedicated to describe the uses of narration in fields other than literature, like history, postmodern anthropology, "ethotext" and "oral literature", nation studies and therapy.